Last month I worked on creating a personal style concept and a signature look with my clothes. Since I’ve also got a series going on the blog that focusses on my makeup bag essentials, it makes sense to take a closer look at my makeup style and see if I can figure out my signature look there too.
I would describe a signature makeup look as your default, the look you’d be most associated with. But makeup’s also made to be experimented with, so I don’t think a signature look needs to be completely prescriptive. I still might want to step out of my comfort zone once in a while!
There are probably loads of ways to do this, but personally I started my thinking about these four factors:
The Time Factor
The Skill Factor
The Situation Factor
The Comfort Factor
Time – How much time can you allow to do your makeup in the morning or before going out in the evening? I’m always running late, and therefore rushing, no matter where I’m going. So I need my makeup routine fit within a 10-15 minute, max 30 minute (*special occasion*) window.
Skill – How good are you at various elements of makeup application? Are there things you find more difficult e.g. liquid eyeliner, contouring? Should you avoid adding them to your signature look, or do you want to put some practice in to perfect them? I’m not a makeup artist, so I’m not the most skilled at certain things. For example, as much as I love the idea of a smokey eye, I’ve never really mastered the art, so considering time constraints, it’s probably best if I stick to eyeliner and one-colour lids at most. At least for now.
Situation – What different situations do you wear makeup in? In general, I need my makeup to suit three different situations : lazy days/errand running, meetings/work, and evenings out.
Comfort – What makeup do you feel most comfortable/uncomfortable in? I guess we probably all feel most physically comfortable without any makeup on at all, but I personally feel a lot more confident when I’ve got at least some makeup on. If I’m wearing anything more than mascara though, it becomes something to think about: getting lipstick on my teeth, smudging my liquid eyeliner, rubbing foundation off when I blow my nose etc. So I’ll tend stick to a light base and waterproof, long-lasting eye products. Most days when I’m just running errands, a slick of mascara will do.
I already have very simple and basic go-to makeup routine that I add or take away elements from depending on the occasion. As I said, I’ll wear a minimum of mascara, and then I’ll add blusher, concealer, a full base and eyeliner the more “made-up” I want to be. For my signature look, I want to build on this a little, make things a little more interesting, while sticking to my criteria.
So the next thing I did was head over to my trusty Pinterest boards (beauty this time) and pulled out my favourite looks. I just focussed on makeup, but you can do the same thing for hair. I’ll definitely go back and do this at some point. Like with the style concept it helps to be able to visualise what you’re going for and pull out common elements. I distilled it down to a few different looks. Here’s what I came up with:
Voluminous mascara (+a little kohl +liquid liner)
+more kohl +smokey eye
+ bold lip
The last step is to experiment with these looks, see how they work best for me and drop anything that doesn’t suit.
Do you have a signature makeup look?